Experts say that your personal brand needs to be cohesive. Some also assert that you should strive to be known as an expert in one specific thing. But focusing on one thing can be tricky for creative types who have diverse interests.

I’ve come to realize you don’t need to try to squeeze into a box. You can present yourself as a multi-faceted person. The key is to know what you want to accomplish. The next step is to identify your central theme – how all your various “selves” correlate.

In the past, my personal branding has been disjointed with different social media platforms and sites showing unrelated aspects of my experience, skills and personal pursuits. As an assignment for a digital marketing course, I recently redesigned my website, www.kristinalexander.com, with the goal of melding those online personas.

I showcased my professional skills in communications, public relations and writing with my other passions. I included a section about my acting experience and a blog where I intend to write about wine, dining and travel.

Finding a connecting thread proved challenging. My sister described me as a “modern-day urban cultural philosopher.” That moniker fit. But it didn’t address my PR skills. Ultimately, I chose three words on my homepage to sum up what I do: “Communicate. Create. Cultivate.”

Your brand is unique to you. Embrace the whole you.

Kristin Alexander is a Seattle-based freelance content marketing writer with 30+ years of experience in marketing, strategic communications, public relations and journalism. Her specialties include SaaS, cloud solutions, technology, ecommerce, wine, sales tax compliance, cybersecurity and government. She’s also an actor and a wine and travel buff.

This article originally appeared on LinkedIn Pulse in 2017.