Content Writing & Copywriting

I use the power of words to help organizations share, sell, and soar.

As a freelance technology content writer, I write engaging, on-point content so brands like Avalara, Amazon Web Services (AWS), Microsoft, and Palo Alto Networks are able to attract and retain customers. I also specialize in wine industry content marketing. The content I create receives high engagement and has been picked up by syndicates such as Wine Business Monthly, Wine Industry Insight, and CPA Practice Advisor.

Specialties include SaaS, cloud solutions, cybersecurity, ecommerce, wine, sales tax compliance, and government.

Working with me is collaborative.

1. Kickoff: We start with a quick call to align on goals, strategy, and what the final deliverables should look like.

2. Research: I study your audience, voice, and market to understand what makes your brand unique.

3. Write: I craft clear, compelling content tailored to your needs. I conduct research to discover sources and statistics that enhance the authority of your message. I also employ SEO and SEM to maximize reach and conversions.

4. Review and refine: I deliver polished drafts and team up with you on revisions, ensuring every word lands perfectly.

Services I offer:

• Blog posts

• Articles

• Whitepapers

• Case studies

• Press releases

• Email campaigns

• Reports

• Marketing guides

• Marketing e-books

• Social media posts and ads

• Website copy

• C-suite communications

A note on AI: I’m AI-savvy and use tools like ChatGPT ethically but every final word is thoughtfully written by me. Read my AI policy to understand how I balance innovation with originality.

Let's collaborate! Just fill out the form below to send me a message.

Organizations I’ve helped

When you need a freelancer who gets your industry and specific needs, it helps to know someone who has plenty of hands-on-keyboard experience.

I’ve written for every size of client ranging from international publicly traded tech enterprises to a small nonprofit that advocates for people with developmental disabilities. My work encompasses B2B, B2C, and B2G marketing.

Reach out to discuss how your project can become my next success story and join a growing list of satisfied businesses:

• Avalara

• Amazon Web Services (AWS)

• DemandStar

• Desert Wind Winery

• HumanPoint

• Microsoft

• National Operations Center of Excellence (NOCoE)

• Palo Alto Networks

• People First of Washington

• Quantivate

• Red Cross

• The Wine Authority

• WineBid

• WSECU

What companies are saying

“Kristin Alexander is an outstanding content writer who has truly become a subject matter expert within our organization. She is an invaluable asset to our team, demonstrating an exceptional ability to create engaging and high-quality content that effectively conveys our brand messaging.”

“I hired Kristin to do some ghostwriting for our company for a very important upcoming publication. I gave her a very general idea of what we wanted and she was able to perfectly distill down what needed to be done, conduct the right research and over-deliver on our expectations. She clearly understands how to put together a relevant article, gather the correct research and come to the table with facts and relevant data woven together with perfect storytelling. I would recommend Kristin to anyone who needs a fast, competent writer who delivers on time, and on budget with the right content every time. Five stars all the way.”

“I hired Kristin to interview one of our customers when they brought us our largest consignment [of rare and collectible wines] in a decade. She wrote an excellent piece for our blog telling the story behind the collection. Kristin is highly organized and responsive to feedback. Her writing skills speak for themselves. I enjoyed working with her very much and will hire her again in the future!”

”If you like ‘grabby’ headlines and clever copy that pops off the page, Kristin's the gal for the job. And by the way, she can read ten pages of boring legal briefs — so boring a mere mortal might want to take his own life rather than set his eyes on another word — and then, magically, turn it into something really interesting. Is it magic? Nope. It's just Kristin.”

Read more recommendations on my LinkedIn profile.

Kristin's Story

I'm a communicator, a bon vivant who values experiences more than things, a culture vulture, and an urbanite with deep roots in Seattle.

With 30+ years experience in marketing, strategic communications, media relations, public relations, and reporting, I’ve built a reputation of delivering the right message for every situation. I now work as a freelance content marketing writer specializing in technology and the beverage alcohol industry.

My love affair with words and my flair for connecting with an audience began at age 8, which steered me to pursue degrees in journalism and acting. At night, you'll frequently find me at the theater and sometimes moonlighting on the stage. I also dabble in creative writing; the City of Shoreline commissioned me to write poems for its Voices in the Forest public art program.

Additional passions include wine and travel. I've visited vineyards in Italy, France, Spain, New Zealand, Austria, Oregon, and California, but continue to believe my home state has some of the best juice on the planet.

Speaking of Mother Earth, I’m a strong advocate for protecting our environment and am grateful to live in a community that makes it easy to recycle and compost. I’d love to hear about your company’s sustainability initiatives.

I'm always in beta mode. I earned a certificate in digital marketing and am studying wine and food marketing and sales at the Northwest Wine Academy. Plus, I recently passed the WSET Level 2 exam with Distinction.

Let’s chat over a glass of vino or coffee. First cup’s on me!

AI Policy

I use tools like ChatGPT, Claude, and Perplexity to support my creative process — not replace it. These tools help me work more efficiently but nothing beats a personal touch. Original writing creates human-to-human interactions that are more memorable and meaningful.

For clients who allow or encourage the use of AI, I may use these tools to brainstorm ideas, conduct research, suggest headings, structure formatting, or provide minimal finessing of my draft. But the finished project is always written by me and never AI-generated.

Because AI hallucinations are possible, I personally verify all facts and sources. Accuracy is non-negotiable.

I take care to protect your confidential data and never enter sensitive or proprietary information into third-party platforms.

If your business prefers I avoid AI altogether, or limit its use, I’m happy to follow your policies. After all, I’ve been a writer for far longer than these tools have existed.