Content Writing & Copywriting

I use the power of words to help organizations share, sell and soar.

As a freelance technology content writer, I write engaging, on-point content so brands like Avalara, Amazon Web Services (AWS), Microsoft and Palo Alto Networks are able to attract and retain customers. I also specialize in wine industry content marketing. My bachelor's in journalism means I know how to tell a compelling story and my certificate in digital marketing ensures an online audience sees it. The content I create receives high engagement and has been picked up by syndicates such as Wine Business Monthly, Wine Industry Insight and CPA Practice Advisor.

I’m AI-savvy and use ChatGPT ethically as part of my work for those clients that encourage its use. I continue to value original writing and thorough research above all.

Specialties include SaaS, cloud solutions, cybersecurity, ecommerce, wine, sales tax compliance and government.

Services I offer include:

• Blog posts

• Articles

• White papers

• Case studies

• Press releases

• Email campaigns

• Reports

• Marketing guides

• Marketing e-books

• Social media posts and ads

• Website copy

• C-suite communications

Let's collaborate! Just fill out the form below to send me a message.

Organizations I’ve helped

When you hire me, I work to understand what makes your brand unique. Next, I tell your story using a consistent voice personalized for each audience and conduct research to enhance credibility. Lastly, I employ SEO and SEM to maximize reach and conversions.

I’ve written for every size of client ranging from international publicly traded tech enterprises to a small nonprofit that advocates for people with developmental disabilities. My experience encompasses B2B, B2C and B2G marketing.

Reach out to discuss how your project can become my next success story and join a growing list of satisfied businesses:

• Avalara

• Amazon Web Services (AWS)

• DemandStar

• Desert Wind Winery

• HumanPoint

• Microsoft

• National Operations Center of Excellence (NOCoE)

• Palo Alto Networks

• People First of Washington

• Quantivate

• Red Cross

• The Wine Authority

• WineBid

• WSECU

Testimonials

“Kristin Alexander is an outstanding content writer who has truly become a subject matter expert within our organization. She is an invaluable asset to our team, demonstrating an exceptional ability to create engaging and high-quality content that effectively conveys our brand messaging.”

“I hired Kristin to do some ghostwriting for our company for a very important upcoming publication. I gave her a very general idea of what we wanted and she was able to perfectly distill down what needed to be done, conduct the right research and over-deliver on our expectations. She clearly understands how to put together a relevant article, gather the correct research and come to the table with facts and relevant data woven together with perfect storytelling. I would recommend Kristin to anyone who needs a fast, competent writer who delivers on time, and on budget with the right content every time. Five stars all the way.”

“I hired Kristin to interview one of our customers when they brought us our largest consignment [of rare and collectible wines] in a decade. She wrote an excellent piece for our blog telling the story behind the collection. Kristin is highly organized and responsive to feedback. Her writing skills speak for themselves. I enjoyed working with her very much and will hire her again in the future!”

”If you like ‘grabby’ headlines and clever copy that pops off the page, Kristin's the gal for the job. And by the way, she can read ten pages of boring legal briefs — so boring a mere mortal might want to take his own life rather than set his eyes on another word — and then, magically, turn it into something really interesting. Is it magic? Nope. It's just Kristin.”

Read more recommendations on my LinkedIn profile.

Kristin's Story

I'm a communicator, a bon vivant who values experiences more than things, a culture vulture and an urbanite with deep roots in Seattle.

With 30+ years experience in marketing, strategic communications, media relations, public relations and reporting, I’ve built a reputation of delivering the right message for every situation. I now work as a freelance content marketing writer specializing in technology and the beverage alcohol industry.

My love affair with words and my flair for connecting with an audience began at an early age, which steered me to pursue degrees in journalism and acting. At night, you'll frequently find me at the theater and sometimes moonlighting on the stage. I also dabble in creative writing; the City of Shoreline commissioned me to write poems for its Voices in the Forest public art program.

Additional passions include wine and travel. I've visited vineyards in Italy, France, Spain, New Zealand, Austria and California, but continue to believe my home state has some of the best juice on the planet.

I'm always in beta mode. I earned a certificate in digital marketing from the University of Washington and am studying wine and food marketing and sales at the Northwest Wine Academy. Plus, I recently passed the WSET Level 2 exam with Distinction.

Let’s chat over a glass of vino or coffee. First cup’s on me!